Privacy policy

Michael Wicks Garage("we", "us", "our") is committed to protecting your personal information. This policy explains how we collect, use and safeguard your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data controller

The data controller responsible for your personal data is Michael Wicks Garage, Elm High Rd, Wisbech PE14 0DG. Email: info@example.com. Phone: 01945 583253.

2. What data we collect

We may collect the following personal data when you use our website or contact us:

• Name, email address and phone number (when you submit an enquiry, book a test drive or request a valuation)
• Vehicle of interest and your enquiry message
• Vehicle registration, mileage and condition details (when you request a part-exchange valuation)
• Payment details (processed securely by Stripe when reserving a vehicle — we do not store card numbers)
• IP address, browser type and device information (collected automatically via cookies)

3. Lawful basis for processing

We process your personal data under the following lawful bases (Article 6, UK GDPR):

• Contract — to process vehicle reservations, deposits and sales you enter into with us.
• Legitimate interests — to respond to your enquiries, manage test-drive bookings and improve our services. We have assessed that these interests do not override your fundamental rights.
• Consent — to send you marketing emails, stock updates and promotional offers. You may withdraw consent at any time by using the unsubscribe link in any email or by contacting us.
• Legal obligation — to comply with financial regulations, tax requirements and any lawful requests from authorities.

4. How we use your data

We use your information to respond to enquiries, process vehicle reservations, arrange test drives, provide finance quotations, send you marketing updates (only with your consent), monitor website performance and improve our services.

5. Data sharing and third parties

We may share your data with the following categories of third parties, all of whom operate under data processing agreements or appropriate safeguards:

• Finance lenders — when you request a finance quotation (with your consent).
• Payment processors — Stripe, for secure processing of vehicle reservation deposits.
• Website hosting and infrastructure — Supabase (database), Vercel (hosting), Cloudflare (security).
• Email delivery — for sending enquiry confirmations and, where you have opted in, marketing emails.
• Google — for embedded maps on our contact page and analytics (subject to your cookie preferences).

We will never sell your personal data to third parties.

6. International data transfers

Some of our service providers (such as Supabase, Vercel, Stripe and Google) may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the ICO, or adequacy decisions, to protect your data to the same standard as UK GDPR requires.

7. Data retention

Enquiry and contact data is retained for up to 2 years from your last interaction with us. Reservation and transaction records are retained for 6 years to comply with financial and tax obligations. Marketing preferences are retained until you withdraw consent. You may request earlier deletion at any time by contacting us.

8. Your rights

Under UK GDPR you have the following rights:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct inaccurate or incomplete data.
• Erasure — ask us to delete your data (subject to legal obligations).
• Restriction — ask us to limit how we process your data.
• Portability — receive your data in a structured, machine-readable format.
• Objection — object to processing based on legitimate interests or for direct marketing.
• Withdraw consent — where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at info@example.com. We will respond within one month.

9. Automated decision-making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on you. Finance quotation estimates shown on this website are indicative only and are not automated lending decisions.

10. Cookies

We use cookies and similar technologies to operate and improve this website. Please see our Cookie Policy for full details, including the specific cookies we use and how to manage your preferences.

11. Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection. You can contact the ICO at ico.org.uk/make-a-complaint or by phone on 0303 123 1113.

12. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will be revised when we do. We encourage you to review this policy periodically.

13. Contact

For any data-related queries, contact us at info@example.com or write to Michael Wicks Garage, Elm High Rd, Wisbech PE14 0DG.